Michel Gondry

Michel Gondry is an independent film director, screenwriter and producer. He was born in Versailles, France on the 8th May 1963. When he was younger he wanted to be a painter or inventor. Went to an art school in Paris during the 80's. He made a pop-rock group called, "Oui-Oui" and they released two albums. He is famous for directing music video's.

The music video I am going to look at is "Hardest Button to Button" by the White Stripes.

The key thing about this music is that it uses jump cuts and stop-motion to tell the story of the video. They make the characters move around by cutting up the footage so it appears that the characters have "jumped" into a different position. They not only move characters but they also move objects, such as the drums and amps with move along with the characters. 

As you can see from the screenshots above, the two characters have moved from right to left, as has the drum kit which one of the characters is sat on.

The jump cuts are all done in time to the beat of the song so it feels like the objects and characters are moving to the tune.