Accuracy:
Accuracy is how accurately the presenter has done their research on a certain topic. If the presenter has not done their research properly then they will not be able to get the answers they want. For example, if Gary Lineker (presenter of Match of The Day) didn't do his research on the football teams he was going to talk about then he wouldn't be able to talk in depth about those teams. Often most presenters do their research properly and often get their facts right.
Balance:
Balance is how fair something is to an opinion or side of an argument. If a report is balanced then they will not say something is better or something is right/wrong when talking about a topic. An example of balance would be asking to completely different people a similar question like what do you think of the weather today? This is because they will give two different viewpoints on the weather.
Impartiality:
Impartiality is how something is not bias to one thing rather than the other. To be impartial you can't show an obvious opinion on the topic. A factual program presenter has to be impartial when talking about a subject because if they were bias then the audience wouldn't get the correct viewpoint of the subject.
Bias:
Bias is when someone has a clear opinion on a subject, and expresses it in an attempt to change the opinion of others or to effect the outcome of something. If you are a presenter in a factual program and are bias towards a group of people then it may effect the outcome the viewers opinions on the subject and this would ruin his or hers reputation.
Representation:
Representation is how something like a TV program is represented (shown) to it's audiences. It is basically the aesthetics which is very important as it could determine if you like that show or not. It also has to be represented appropriately for that show. If it isn't then people could get the wrong ideas about a show. For example if theres a TV show about pottery but on the main title screen it has pictures of flowers and sofas, then that audience will get the wrong first impression.
Privacy:
Privacy is how a person or celebrity is shown in the media when they are trying to live a normal day to day life. Often celebrities have their privacy invaded when they are at the shops or on holiday. These are mainly photos taken by the paparazzi so they can be put on websites or in magazines/newspapers. An example would be when the American paparazzi harass Kanye West when he's out doing his daily business.
Contract With Viewer:
Contract with viewer is when a presenter or interviewer keeps the audience interest by directly addressing the viewer when speaking. This could be when they look into the camera and ask a question to the viewer, or say something that grabs the attention. Also, it could be when the presenter says on topic, or an interviewers questions are all relevant to the topic. For example if the interviewer is meant to be talking about the gay community, but then starts talking about politics, this is an example of bad contract with the viewer.
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