How and why digital video is used in viral marketing

Videos on Facebook can be uploaded easily and can also be shared by friends that you have on Facebook. Instagram has a repost option where you can repost what someone else has put on. Twitter is similar to Facebook as you can retweet what someone has tweeted. YouTube has an option to share a video onto other forms of social media like Facebook. Other forms of social media like Vine and Tumblr are used for sharing vines. Marketing is used in these forms of social media because lots of people use social media and it is easy to upload and share videos.

Media Players

Flash Player:
-it is made by Adobe
-can run SWF files
-uses vector and raster graphics
Quicktime:
-developed by Apple
-can view a wide range of file formats
-high quality
-play back MOV's
Windows Media Player:
-made by Microsoft
-can only play compatible file formats
-
RealMedia Player:

DIVX:

File Size

Resolution:
Resolution affects the file size because of how many pixels there are in the frame. These are measured in PPI (pixels per inch). The more pixels per inch there are, then the higher the resolution will be but the larger the file size will be. This is because the file has to store more pixels so the file size has to increase in order to store them. eg is an image has 200 pixels it will have a higher resolution than an image with 100 pixels. HD offers 5 times more than SD.

Frame Rate:
Frame Rate affects the file size because of the amount of frames per second. The more frames per second there are, then the larger the file size will be. If there are less frames per second then the lower the file size will be. This is because there are less frames that need to be stored.

Audio Settings:
Audio Settings affect the file size because of the high or low quality of the audio. The better the audio quality, then the larger the file needs to be to store it. If it is a low quality audio then the file size will not need to be as large to be able to store it. "In most cases you can use the default audio bitrate of 64k. If you need quality stereo sound, use 128k or 192k. For home DVD systems use up to 320k, assuming that your source video has appropriate audio quality. Bit rate/filesize mapping is simple. The size of the audio stream is the audio bitrate multiplied by the duration and divided by 8: size (bytes) = bitrate (bps) * duration (sec) / 8 ." -encoding.com

Photo of interview room

Task 3

Primary Research:

I have done two surveys one on Survey Monkey and another print survey for my primary research. My first survey was about First Aid. I asked questions such as “do you know basic first aid?” and “do you think first is important?” This was useful because it helped me get a better view on other peoples views on first aid.

My second survey was about Football Hooliganism. I asked question like, “who do you think is most affected by football hooliganism?” and “have you ever seen or heard football hooliganism?” This helped me because I was able to see what people thought of this topic.

Secondary Research:

For my secondary research, I have used a book called, “Sports Injures, Second Edition” written by Malcolm Read and Paul Wade. I used this for my First Aid research. This is because; it gave a lot of first aid tips, such as the recovery position.

For my other topic, football hooliganism, I mainly used websites like the Mirror to help me get information and facts such as, in the 2012/13 season, there was 2,456 match day arrests.  

I also looked at websites for my topic First Aid. I used websites such as The First Aid Zone, because they gave me some facts and statistics about first aid that I didn’t know before, such as 140,000 people die in the UK each year from incidents that could have been prevented by first aid.

I chose to spend most of my secondary research on looking for facts and statistics on my two topics First Aid and Football Hooliganism. This is because I wanted to strengthen my knowledge of these topics because I know that they are an important issues but I don’t know many facts about them. This is the main reason why I felt I had to do lots of secondary research, plus its important to do lots of research for these topics, as they are fairly unique.

Background Material:

Introduction:

This area gives you a basic idea on what you will need to start to develop your script writing skills, and get your ideas down on paper. It tells you that the best scripts are hard to write so if you are feeling under pressure because you are struggling half way through your script, then its probably going to be a good script.

Developing Your Idea:

When developing your ideas, you need to have a basic idea where you want to take your story too. This means you need to know want you want to make people feel. Whether you want your audience to feel excited or scared, you need to show your audience, whilst writing the script, how to feel otherwise your audience may not understand the story. Any basic ideas that you have need to be expanded on for your own personal understanding so you yourself know the story.  

Form and Format:

Before you even start to really get into writing a script, work out what will the best of showing off your work, whether this is on the radio or television. All good and strong scripts know where they are going and the audience can really get into the story. All bad and weak scripts struggle to get the audience really interested and don't have a clear path on what happens next.

Character:

A great character can make a good script into an amazing script. A great character can be created by you knowing who the character really is like, and how they would react in real life circumstances. You know you have created a great character when your audience can feel empathy for the character. This helps draw the audience into the script, even if the script isn't the best.

Beginnings:

The important thing is to hit the ground running. This is because you want to hook your audience in from the first minute. But make sure you have planned how it will start, end and all the little bits in the middle. This will help you create the impact that you will need to get your audience interested. 

Middles:

This is where your script could go from being a good script, to a boring awful script. You have to make things interesting and exciting to watch to a certain point, even if the story does start to become confusing, you have to make sure everything at the end of the day all comes together to make a great story. 

Endings: 

You need to work out how to not make your script not a let down for your audience, to help do this, make sure your ending makes sense and isn't too crazy, but it can't feel predictable at the same time. The audience will like a surprise! But try not to go over the top because it might not be relevant to the script.

Scenes:

Its a mixture of time, place and setting. This makes up the majority of a scene. Good scenes can help push the story forward whilst bad scenes can really hold the story back which may make the audience uninterested. Work out the affect on the characters in each scene so you can get the characters really involved. 

Dialogue:

When using dialogue, try to make it so it isn't all conversation. Try to make it so the characters can express their feelings in certain situations to make your story seem more realistic. Make sure you put yourself in the shoes of the character so you can think of something that the character is likely to say. 

Rewriting:

After you have finished your script, you need to leave it for a few weeks so you can detach yourself from the script emotionally. After a few weeks have passed read through your script again, then you should be ready to make notes on what should change. Then, once you have gone through it all, rewrite your script. Repeat this for every rewrite that you do until you think it can't be improved further.  

The Cost of Developing a Script:

First of all, as the script writer, you need to make sure that your budget doesn't get out of hand too quickly. When writing the script, you need to plan ahead with the budget of the script. You can do this by taking a note of specific costs of scenes, or you could hire someone to overview the script as you write it, too take note of the potential costs. If you choose to hire someone then it would be best to hire someone with experience in the genre of what your script is. I will need to hire about 4/5 actors, some lighting, a few settings which should cost about £15,000.

Market Research:
The Firm is a BBC Drama about football hooliganism, specifically about West Ham United's fighting firm. It follows the group in the 1970's as they cause trouble and give football a bad rap. This is similar to my script as it links back to football hooliganism. Mine is aimed directly at football fans with a purpose to target hooligans at football matches. Whilst The Firm is just a general film thats target audience is just football fans. Casualty is a weekly Tv drama on BBC One. It is set in a hospital but it doesn't target the importance of learning first aid. Mine will directly aim at learning first aid and the importance of first aid.